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USC Marshall Plans “Business of Beyoncé” Course

USC Marshall Plans “Business of Beyoncé” Course

USC Marshall plans a 16-week course beginning in January 2027 on Beyoncé’s career, branding, social media, and ventures including Parkwood, SirDavis, Cécred, and BeyGood. New coverage notes the curriculum’s aim to address the lack of Black women in business curricula and mentions Solange’s separate USC residency; the instructor hopes to invite Beyoncé, whose participation remains unconfirmed.

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Updated Nov 12, 2026