Cécred styling-line expansion tied to Cowboy Carter tour
Key Questions
What is the new Cécred styling collection?
Cécred launched a new styling collection with seven products priced $18–$38, including StemShield, available at Ulta starting in April. It ties into the Cowboy Carter tour promotions.
Who were involved in testing Cécred products?
Blue Ivy and Rumi served as testers for the Cécred styling line. Beyoncé and Tina Knowles provided quotes endorsing the products.
What happened at the Cécred LA Ulta launch event?
Beyoncé hosted a star-studded hair show event in LA for the Cécred Styling Collection launch at Ulta. She wore a corseted mini outfit and linked up with H-Town artist Monaleo.
How did Beyoncé celebrate the Cécred styling line launch?
Beyoncé turned the classic Black hair show on its head with a celebratory event featuring star-studded appearances. The event highlighted the new collection's innovation in hair styling.
What ties does Cécred have to the Cowboy Carter tour and Oscars?
The Cécred styling-line expansion is linked to the Cowboy Carter tour promotions and superfan ties from the Oscars. Beyoncé's sightings at Ulta events reinforce this connection.
Seven products $18–$38 StemShield Ulta April; Bey/Tina quotes Blue Ivy/Rumi testers. Bey LA Ulta launch event sighting/corseted mini outfit [ex-1c5762a1/ex-e435e9a9]; Oscars/superfan ties.