Instagram clarifies Reels signals and AI-content eligibility

Instagram identifies watch time, likes, and sends as Reels signals, with likes slightly more important for followers and sends for non-followers; originality and recommendation eligibility also matter. Mosseri says AI content is not automatically throttled, while expecting AI posts may rank less well—an unverified expectation, not a confirmed signal. Unlabeled synthetic-person profiles may lose recommendation eligibility; the 90-minute video test is not evidence of a reach advantage.