**YouTube Premium Price Hike** [developing]
Key Questions
What are the new YouTube Premium prices?
Individual YouTube Premium is now $15.99/month, family $26.99; Music individual $11.99, family $18.99. First hike since 2023, effective for new US subscribers.
How many YouTube Premium subscribers are there?
YouTube reached 125M Premium subscribers by March 2025, signaling strength amid streamer wars. Growth supports creators despite price changes.
What risks does the price hike pose?
The hike risks subscriber churn, potentially impacting creator monetization and reach. It balances ad-free support but tests loyalty.
YT Premium ind $15.99/fam $26.99, Music $11.99/fam $18.99 first hike since '23; 125M subs Mar'25 signals strength amid streamer wars, supports creators but risks sub churn impacting monetization/reach.
Sources (2)
Updated Apr 11, 2026