Luxury editorial boudoir aesthetic gains momentum
Key Questions
What brands and campaigns are contributing to the current boudoir aesthetic trend?
The trend features a La Perla revival at Harrods, Rihanna's Savage x Fenty line, and Anne Hathaway's Vogue appearance. Wireless collections from EBY, Pepper, and Etam are also highlighted alongside minimalist campaigns.
How is Hailey Bieber involved in the lingerie and boudoir discussion?
Hailey Bieber stars in a Victoria's Secret campaign promoting plain and comfortable lingerie styles. This aligns with the minimalist approach gaining attention in current editorial boudoir aesthetics.
What role does Amélie van Tass play in the highlighted boudoir content?
Amélie van Tass appears in semi-nude behind-the-scenes footage from a photoshoot by Manfred Baumann. This artistic content exemplifies the peak boudoir aesthetic referenced in the highlight.
Are there any fashion shows connected to the boudoir trend?
The ETAM Lingerie Paris S 2026 fashion show is included, featuring models like Lea Elui G and Macarena Achaga. It supports the momentum around luxury and intimate apparel aesthetics.
What types of lingerie items are editors focusing on in relation to this trend?
Editors highlight t-shirt bras, lace teddies, and sculpting shorts as key pieces. Wireless options like Pepper's Limitless Scoop Bra are noted for their comfortable, second-skin fit.
Peak boudoir: La Perla revival/Harrods, Rihanna Savage x Fenty, Anne Hathaway Vogue, EBY/Pepper/Etam wireless drops, Amélie van Tass semi-nude BTS by Manfred Baumann. Hailey Bieber VS minimalist campaign. Finalize moodboards/templates.