Athlete Fashion

Jayson Tatum extends his Jordan Brand signature line with the Tatum 5, his fifth shoe featuring a new strap for added functionality.

Naomi Osaka calls criticism of her US Open hooded white gown and basketball-style kit worth it if it eases the way for future athletes. The four-time...

A stylist just confirmed heading to NYFW with WNBA and women's basketball clients, highlighting brands eager to place pieces on athlete talent. This move positions the league as a fresh platform for fashion visibility.

Naomi Osaka's NBA-inspired hoodie at the US Open, worn with theatrical flair, continues a lineage of Black athletes turning pre-match rituals into...

• Exclusive Athlete Night: Ralph Lauren hosted Olympians like Jack Hughes, Madison Chock, Evan Bates and Paralympians in its Arthur Ashe suite for a...

College track athlete Ib expresses his personal style on a limited budget by rocking a simple $10 t-shirt amid college life at the stadium. This...

Carlos Sainz made a polished red-carpet statement at the Venice Film Festival in an off-white suit over a white shirt with black trousers, stepping out alongside partner Rebecca Donaldson.

Jordan Brand translates Ray Allen's Milwaukee Bucks player-exclusives into the Air Jordan 12 "Idols Become Rivals".

• Summit White leather upper with...

Naomi Osaka closed out her U.S. Open with a vivid fur-trimmed KidSuper cloak that screamed swag and New York energy, cementing her status as the...

Naomi Osaka uses her US Open appearances to showcase her latest outfits, continuing her tradition of athlete-led tennis style storytelling.

Ryan Babel has pivoted from Liverpool winger to creative entrepreneur, launching a Paris agency that helps athletes build brand ties, stage fashion...

Ric Flair's loud and flashy persona translates directly into the 33 HI Nature Boy sneaker, a collab between Ewing Athletics and Cool J's that turns the wrestling icon's style into a lifestyle product.

Gen-Z talents are driving the next wave of athlete-driven sneaker lines, with Nike, adidas, and Chinese brands like Li-Ning positioning key players.
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Travis Kelce still struggles to secure 2XL pieces that sell out fast, even with direct designer outreach after 13 NFL seasons. At 6'5" and 250 pounds,...

Tennis players are using the US Open court as a runway for luxury jewelry, merging performance with New York style.

• Aryna Sabalenka debuted a...

Major athletes are treating the U.S. Open as a runway for personal narratives and legacy-building fashion statements.

• Serena Williams returned in...

The Oklahoma Sooners football team’s unboxing video and pre-game wear of the unreleased Air Jordan 9 “Space Jam” drove enough buzz that Nike listed...

Tennis fashion has long sparked cultural moments by challenging norms.

• Suzanne Lenglen (1919) and Gussie Moran (1949) shocked Wimbledon with...

Nike's string of scandals involving Kyrie Irving, Ja Morant, and collaborator Tom Sachs is reminding brands of the high reputational risk in athlete...

The league now treats off-field outfits as a deliberate branding asset, complete with a dedicated fashion editor helping athletes land runway spots...