Athlete Fashion

Jordan Brand's November lineup turns sneaker culture into a celebration of Space Jam's 30th anniversary and Black Friday hype.

• Space Jam collection...

Tennis fashion is turning the Australian Open into a full spectacle, blending on-court statements with off-court flair. Naomi Osaka's dramatic...

Sydney Bordonaro styles former soccer players Christen Press and Tobin Heath, helping them express personal identities through clothing for...

Three athlete-designed fight shorts launch for UFC 333, each weaving personal identity into the fabric.

• Volkanovski: Green-yellow shorts draw from...

Olympic champion sprinter Jerome Blake is building a post-track career through modelling and personal branding, walking New York Fashion Week and...

LeBron James’s first home game with the Philadelphia 76ers spotlighted the Nike LeBron 24 “Philly”, released in only 76 pairs at a local Nike...

Pro golfer and model Charley Hull defended Sydney Sweeney over backlash to her Novig gambling ad, stating it's simply an actress doing her job and...

NASCAR driver and model Toni Breidinger shares how she balances racing with fashion work.

• Shot a Coach campaign moments before a race
• Became...

YES Network's 'The Grid' compilation offers candid glimpses of Aaron Judge and Gerrit Cole blending personality with style away from the diamond. The...

Tyrese Maxey’s Maxey V1 channels Philadelphia basketball heritage with its red-and-black Iverson-era colorway, featuring black mesh, suede side...

Flau’jae Johnson channels her WNBA rookie status and 4 million followers into brand partnerships with Puma, e.l.f. Cosmetics and Bodyarmor plus equity...

Alyssa Valdez, Kim Mangrobang, and Pauline Lopez joined a Nike event in Taguig that paired a runway showcase of running apparel with a community run, showing how athletic wear supports self-expression and performance.

Tim Hardaway Jr. turned his Miami Heat debut into a family tribute by lacing up the Nike Air Bakin, the same shoe his father Tim Hardaway Sr. made...

NiJaree Canady traded cleats for heels on the New York red carpet at the Women's Sports Foundation's Annual Salute to Women in Sports, sharing a video of her outfit transformation while posing with fellow athletes as the Texas Volts rookie.

Opening week tunnel looks prove NBA players treat arrivals as personal style statements.

• Shai Gilgeous-Alexander balanced a black bomber jacket...

Specialist stylists craft the tunnel fits, street style, and Met Gala moments that define many athletes' fashion identities.

• Sydney Bordonaro fell...

Players leaned into custom pregame looks to turn the Saints-Steelers Paris matchup into a style showcase.

• Justin Reid had a custom suit made months...

NBA Opening Night 2026 showcased several notable on-court sneakers, with Nike claiming overall dominance.

• Stephen Curry debuted a player-exclusive...

Dwyane Wade’s appointment as Chief Performance Officer at Revolve Man is the direct result of his two-decade investment in fashion as...

Kaila Charles delivered a standout tunnel look for Game 3 with a bold mix of textures and accessories.

• Sleeveless burgundy top supplied a strong...