Brands Remove Mbappé Promotions Amid Backlash

Reports say Dior and On removed Mbappé promotional content following backlash over a circulated Chinese dictator meme; another account also includes Hublot. New On coverage reiterates commercial and reputational scrutiny but does not establish that the partnership has ended or that the planned soccer-product entry is canceled. Reporting on Chinese brands ending or changing agreements varies, and promotional visibility changes do not by themselves confirm termination of underlying relationships.