Retail Media Digest

RMN Launches & Upgrades

• 🔥 MyFitnessPal Wellness RMN: MyFitnessPal launched a wellness-focused retail media network with display, video,...

Emerging video tools drive performance marketing growth:

• Strategic reseller partnership with Google alumni Tiger Tracks integrates interactive video...

Key expansion in retailer RMNs: Costco launches Reserved Display, its first new onsite ad format on Velocity—AI-powered digital end caps on homepage...

• Key review: Cometly's roundup of the 9 best cross-platform attribution tools for retail
• Cometly highlighted: AI-powered platform tracking every...

• User Data Leverage: Draws on opt-in nutrition logs (avg 16 items/day, SKU-level via scans/receipts) for precise health targeting.
• Ad Suite Launch:...

Kroger Precision Marketing's Nick Hamilton outlines how data, AI, and in-store storytelling shape retail media's future.

Key insights for brands:
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• Key alliance: LDSK and BlueZoo partner for unprecedented accuracy in DOOH and retail media.
• Core innovation: Complements LDSK platform with...

• AI-driven discovery shrinks browsing journeys, eroding traditional retail media signals retailers rely on.
• AI shopping assistants fail due to lack...

Key to practical full-funnel activation:

• End single-channel limits with omnichannel tools uniting sponsored ads, display, video, and CTV in one...

• Moloco joins to boost ecommerce ad relevancy on Costco's site.
• Beta launches Q2 via Costco Velocity RMN.
• Follows rebrand differentiating from 200+ RMNs.
• Part of adtech deals powering infrastructure.

Pacvue expands off-site retail media by integrating Reddit Ads into its governed, AI-powered commerce operating system, letting enterprise teams activate and optimize them alongside retail media.

New Tools and Launches

• 🔥 Similarweb Retail Intelligence Suite: Similarweb launched Retail Intelligence suite unifying shopper behavior data...

• Massive scale: Retail's $210 billion paid advertising blind spot
• Ecommerce issue: Retailers losing visibility into paid advertising
• Expert...

Retail media matures beyond honeymoon phase, hitting high-stakes growth with 22% of budgets.

• Brands diversify: Savvy players expand networks and...

Paul Boruta reveals Amazon's untapped potential as the third-largest digital ad platform, underused beyond retail shelves.

Key insights:
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Similarweb's new Retail Intelligence Suite combines shopper behavior with digital shelf data for Amazon and 650+ storefronts, tackling marketplace...

Game-changer for fragmented indies: Snappy Shopper's new Connect platform gives FMCG brands scalable access to independent convenience retailers via...

Key partnership in commerce media:

• Vudoo, a global commerce media technology company, partners with PubMatic.
• PubMatic, the leading AI-powered ad tech company, to deliver shoppable ad experiences.
• Targets digital advertising performance enhancements.

Doohlabs In-Store IMPACT is the leading platform for in-store retail media, turning retailer customer insights into easy-to-buy in-store audiences.

Topsort introduces Tomi, an AI agent for ad operations that enables marketplace teams to create and manage retail media campaigns using natural language—in seconds. This slashes launch times, boosting efficiency in retail media ops.