Meta failed to stop illegal financial ads in UK tests
Key Questions
What did the FCA discover about illegal financial ads on Meta?
FCA data revealed 1,052 illegal financial ads in one week, with 56% linked to scammers. This highlights Meta's failure to stop these ads during UK tests.
What findings did Reset Tech report on scam ads?
Reset Tech analyzed 2,913 samples and found approximately 51% were scam ads. This contributes to evidence of widespread illegal financial promotions on platforms like Meta.
How is this affecting regulatory pressure and advertisers?
The findings boost pressure from regulators like Ofcom, ICO, ASA, and FCA on platforms. Advertisers are pushing for brand-safety audits, greater transparency, and service level agreements (SLAs).
FCA data: 1,052 illegal financial ads in one week (56% scammers); Reset Tech: ~51% scam ads in 2,913 samples. Boosts regulatory pressure from Ofcom/ICO/ASA/FCA; advertisers push brand-safety audits, transparency, SLAs.
Sources (2)
Updated May 7, 2026