**Meta commercial & creator policy changes affecting advertisers/creators** [developing]
Key Questions
How is Meta handling the EU Digital Services Tax (DST) for advertisers?
Meta is surcharging advertisers approximately 2% to cover the EU DST, resulting in higher CPMs. This passes the tax burden directly to ad buyers.
What are Meta's upcoming 'original content' rules?
Starting in 2026, Meta will enforce stricter 'original content' policies for creators and advertisers. This aims to improve content quality amid moderation challenges.
What are Meta agents and their impact on Instagram shopping?
Meta agents enable direct Instagram shopping features for creators and brands. They facilitate AI-driven commerce, boosting creator-led brands despite rising costs and compliance risks.
EU DST (~2%) surcharged to advertisers (higher CPMs); 2026 'original content' rules; Meta agents enable Instagram shopping. Creator-led brands rising; cost/compliance risks amid moderation.
Sources (2)
Updated May 13, 2026