UK Digital Marketing Pulse

Ofcom & ICO shift scrutiny to mainstream social platforms

Ofcom & ICO shift scrutiny to mainstream social platforms

Key Questions

Which social media platforms are Ofcom and ICO targeting?

Ofcom and ICO are shifting scrutiny to mainstream platforms including Meta, YouTube, TikTok, and Snapchat. They have issued letters and consultations focusing on these companies.

What specific issues are Ofcom and ICO addressing?

The regulators are emphasizing youth protections for under-16s, such as age-verification, content moderation, and transparency requirements. Advertisers and influencer programs also face increased compliance and reporting demands.

What criticisms have civil groups raised about age-verification?

Civil groups argue that the UK's age-verification push risks entrenching Big Tech dominance. They urge exploration of alternatives to avoid further consolidating power among major platforms.

Ofcom and ICO focus on Meta, YouTube, TikTok, Snapchat with letters/consultations on youth protections (under-16s, age-verification), moderation, transparency. Civil groups criticize age-verification for entrenching Big Tech dominance, urging alternatives. Advertisers/influencer programs face rising compliance/reporting demands.

Sources (2)
Updated May 6, 2026