AI Product Monetization Heats Up: Search, Workflows, and Agents

Perplexity’s reported Nvidia-backed $30B valuation and approximately $750M ARR is being matched by a wave of agent launches, including OpenAI’s ChatGPT Work and Meta’s Hatch platform. Instinct AI’s $250M Series B at a $2.5B valuation adds evidence that investors are funding assistants that execute real-world tasks, not just generate content; trust, safeguards, and sustainable differentiation remain unresolved.