Kylie Jenner's K20 Expands to Walmart

Kylie's K20 wellness brand is reportedly moving beyond Target into roughly 2,000 Walmart locations. Coverage cites about $12 million across ecommerce channels and possible beauty-adjacent products, though the financial figures and rollout plans have not been independently confirmed. A separate October 21 Kylie Cosmetics holiday collection adds modest context to her ongoing beauty-business activity.