Creator monetization moves toward equity, sponsorship infrastructure, and IP

Creator income is expanding beyond cash brand deals into equity, measurement, financing, licensing, digital products, and repeatable intellectual property. Reported equity offers around 0.1%-0.5% and initiatives from Perplexity, TikTok, IAB, CreatorFi, PODGO, and proposed OBSN/Authentic Brands Group collaboration show institutionalization, but dilution, valuation, liquidity, eligibility, likeness rights, and audience trust remain unresolved.