Niche & Designer Launch Wave
Key Questions
What are some key new fragrance launches from Paris Perfume Week and other brands?
Paris Perfume Week featured niche launches like Tobba Asura and Fugazzi Pomegranoudh. Other recent releases include Ulla Johnson EDPs, YSL Berry Crush, Jo Malone Pear & Pea, and Roxy mists.
How has Scentbird recognized FUGAZZI Savant?
Scentbird gave a nod to FUGAZZI Savant during its Second Annual Digital Fragrance Awards, held at Joe’s Pub in New York City. This highlights the brand's rising prominence in the fragrance scene.
What trend is associated with these new fragrance launches?
Fruity-florals are gaining traction through direct-to-consumer channels and events. This wave includes fruity profiles in launches like YSL Berry Crush and Jo Malone Pear & Pea.
Paris Perfume Week (Tobba Asura, Fugazzi Pomegranoudh), Ulla Johnson EDPs, YSL Berry Crush, Jo Malone Pear & Pea, Roxy mists; Scentbird nods to FUGAZZI Savant. Fruity-florals gaining DTC/event traction.