Etsy Sellers Leaving in Droves as Buyer Base Shrinks, Fees Rise

A new analysis reveals Etsy's core problem: habitual buyers down 9.5%, new buyer acquisition down 14%, and sellers are leaving due to rising fees and a shrinking market. While Etsy's financials look healthy due to increased take rates, the platform faces a structural decline that challenges its AI-driven growth narrative. This is critical for resellers relying on Etsy.