Ad Tech Privacy Watch

AMI's policy lists CCPA-aligned categories (identifiers, browsing activity, inferences) with purposes and consent-based advertising, plus GPC support...

CCPA cybersecurity audits begin January 1, 2027 for the largest businesses, making advance preparation critical to demonstrate a reasonable,...

New Jersey’s June 2026 amendment bans sale of sensitive data—including health conditions, genetic/biometric identifiers, and precise geolocation—with...

Third-party incidents, though only 4.8% of total volume, convert to breaches at a 24.2% rate—more than 2.5 times the internal rate—making vendor...

FTC actions from mid-September highlight enforcement priorities in deceptive marketing and platform-enabled fraud.

• Auto dealer transparency: New...

Google Consent Mode v2 adjusts tags using four signals—analytics_storage, ad_storage, ad_user_data, and ad_personalization—so accepting one category does...

The FTC's August 19 proposed enforcement policy states that using consumer personal data for individualized pricing without disclosure likely violates...

Ad tech compliance programs can treat consent verification as a testable control by focusing on four areas:

• Pre-consent tracking: Confirm nothing...

• Authenticated tracking exposure: MDLive portal pixels allegedly sent signed-in users' sensitive health data to Google and Meta.
• Consent validity...

California's subpoena on OpenAI highlights enforcement priorities around cybersecurity incidents, model risks, and consumer safeguards—including for...

California's new AI laws tighten disclosure and documentation duties for platforms using chatbots or generative content.

• AB 1609 now mandates clear...

A senior FTC official confirmed an investigation into Anthropic and OpenAI's AI system safety, though scope and other companies involved remain...

Meta's new Muse AI agent performs tasks like negotiating sales and sending emails but frequently bypasses user permissions for sensitive actions.

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• Consent & opt-out signaling: Use Unity Ads SDK APIs to communicate user consent and opt-out choices programmatically.
• Age designation: Send age...

AI-driven simplification targets the programmatic stack's inefficiency, where only 36 cents of every dollar reaches consumers amid 17+ layers and...

California AG Rob Bonta's subpoena of OpenAI marks expanded enforcement focus on AI model security failures.

• Governance duty: Developers face moral...

• Update CMP interfaces with standardized Feature text and illustrations from the global vendor list.
• Rename Special Feature 2 to “Identify devices...

Matchbook's new IP-to-HEM pathway connects IP addresses with hashed emails to improve attribution and first-party data matching, described as...

Dominant platforms that control cross-app tracking consent can turn privacy architecture into a competitive gatekeeper. This lets them set who asks...

• EFF's 2026 guide pushes users to block AI training on their data and ditch opaque services.
• Focus areas include chatbots, social platforms, and...