Ad Tech Privacy Watch

• Google mandates AI-generated ad labels in My Ad Center globally from July 9, 2026, extending prior political-ad rules to all commercial campaigns.
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New York’s synthetic performer disclosure law and postmortem publicity protections now bind ad tech firms using AI-generated ads.

• Disclosure...

• NY SAFE Act rules: Finalized July 2026, mandate age assurance and verifiable parental consent for addictive feeds to minors under 18, effective...

Two years after launching Operation AI Comply, the FTC continues active enforcement against unsubstantiated AI claims, including in B2B marketing....

Publishers in the ad tech MDL are urging a New York federal judge to compel discovery into Google's corporate policies allegedly used to shield...

The Maryland Tax Court invalidated the state's digital advertising tax, finding it preempted by the Internet Tax Freedom Act and in violation of the...

Colorado's Draft ADMT Rules create binding compliance obligations for AI deployers, while the IAB offers voluntary targeted disclosure...

• BYU study found 36% of ed-tech apps shared student data with advertisers using unique identifiers for profiling.
• HB55 requires audits, stricter...

FTC Chair Andrew Ferguson warned social media companies face lawsuits and civil penalties if they knowingly allow fraudulent ads by "burying their...

The legal definition of identification now covers any stable profile precise enough to serve targeted ads—even pseudonymous, cross-device...

CIPA demand letters require evidence preservation before website changes.

• Retain the full letter plus all screenshots, HAR files, logs, and...

Oklahoma's new data privacy act brings the total of state consumer privacy laws to 24, up from 20 at the start of 2026. For ad tech firms already...

• Inbound agentic browsers like ChatGPT Atlas render full sessions and can dismiss consent banners without generating a valid, auditable signal for...

The state regulatory patchwork is extending beyond general privacy statutes into targeted AI and automated decision-making technology (ADMT)...

Two legal theories are hitting ad platforms simultaneously. California's Unruh Act now supports age-discrimination suits over targeted ads, as seen in...

Ad tech companies should reconsider Google Analytics reliance as privacy-first browsers, consent rules and AI-driven traffic erode its accuracy....

A federal court allowed key privacy claims to proceed against Otter.ai in a class action alleging unauthorized transcription and data use for AI...

OpenAI's new Computer History feature logs clicks and typing to enable workflow automation and deeper personalization, with data stored locally but...

New Mexico AG Raúl Torrez is advancing legislation to boost consumer protection penalties, expand child safety rules to AI and chatbots, and reform...

HIPAA's narrow scope leaves most digital health data—from wearables, apps, and location tracking—unprotected and available for ad tech use.

• Data...