Ad Tech Privacy Watch

A bipartisan coalition of 27 state AGs filed an amicus brief supporting Texas' App Store Accountability Act, which mandates age verification for users...

Founders often assume CCPA/CPRA targets only large companies, but any one of three thresholds triggers coverage regardless of size or headquarters....

US ad tech compliance teams face low regulatory deterrence risk. Even multi-billion-dollar penalties barely register against Big Tech balance...

• Fines remain negligible: Google's 2025 EU fine and $391.5M US state settlement each under 1% of revenue, cleared in days via free cash flow.
• US...

Fingerprinting is marketed as a cookieless solution but regulators view it as a consent bypass that violates data minimization principles.

For ad...

California CIPA Amendment

• 🔥 SB 690 Narrows CIPA Exemption: California's SB 690 was amended July 2 to eliminate the broad commercial business...

The FBI-Google seizure of NetNut domains highlights residential proxies' role in ad fraud and scraping via the Popa botnet.

Key compliance...

Three new CCPA obligations effective January 1, 2026, require formal risk assessments for ad targeting and selling/sharing personal information.

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Lovable apps launch without consent controls, so analytics and ad scripts fire immediately on load. A UI banner alone fails to block them, creating...

State age-appropriate design laws are expanding rapidly beyond COPPA to regulate platform features like dark patterns and age estimation for users...

Virginia's SB338 bans monetary sales of precise geolocation data starting July 1, creating targeted compliance demands for ad tech firms.

• Audit all...

The Pfizer class action demonstrates persistent CIPA litigation risk for ad tech: plaintiffs allege Google Ads and DoubleClick trackers continued...

US ad tech firms face heightened CCPA risks with legacy pixels. Shift to these methods now:

• S2S postbacks deliver reliable attribution by bypassing...

Mozilla stresses that privacy-enhancing technologies reduce personal data collection while preserving functionality, but must not bypass privacy...

Connecticut's updated CTDPA now covers any business controlling or processing data of 35,000+ consumers, or handling sensitive data/sales,...

Iowa AG Brenna Bird's victory prohibits the "Big Six" agencies from joint ad restrictions based on political or ideological views. The settlement...

A European Commission spokesperson confirmed the EC will evaluate whether the U.S. Supreme Court decision in Trump v. Slaughter—addressing...

Supreme Court Location Data Ruling

• 🔥 Chatrie v. United States: On June 29, 2026, the Supreme Court held that obtaining historical cell phone...

Connecticut's SB 1295 significantly expands the CTDPA, effective July 1, 2026.

• Lowered thresholds: Applies at 35,000 consumers or any sensitive...

Ad tech firms must track two fronts shaping CIPA litigation risk.

• Legislative push: SB 690 advanced July 1, limiting private Section 638.51 claims...