Created by Allen Pu
US ad‑tech privacy updates, consent solutions, regulatory enforcement, and case analysis for lawyers
Explore the latest content tracked by Ad Tech Privacy Watch
The NIST Privacy Framework offers organizations a structured tool to enhance individual privacy protections by embedding privacy practices directly into enterprise risk management.
Ad tech teams must act now on June 15 structural changes to Google Analytics and Google Ads.
Platforms now face concrete compliance duties under the Take It Down Act as FTC enforcement begins.
Leaders from advertising, legal, privacy, and compliance are convening for a focused webinar on evolving governance challenges surrounding online...
CPRA introduces rules specifically meant to address prior ambiguities surrounding AdTech and Real-Time Bidding (RTB).
State-level momentum is building against using personal data for dynamic pricing amid affordability pressures.
Republican federal privacy legislation promises nationwide consumer data protections but experts highlight limited actual safeguards and broad...
Publicis' $2.5B acquisition of LiveRamp adds major clean-room and identity infrastructure to its Epsilon holdings, strengthening privacy-safe data...
Colorado passed Senate Bill 189, repealing and replacing its existing AI Act with a significantly revised regulatory framework. This update directly shapes compliance obligations for automated decision-making systems in the state.
CPRA regulates how businesses collect, store, share, and sell consumers' personal information and data. This employer-focused guide clarifies obligations for handling such information in the workplace context.
CCPA compliance demands clear, active consent mechanisms in cookie banners rather than passive acceptance.
The 2026 report examines consumer protection laws across the USA, with a focus on enforcement actions, investigations into potential breaches, and the...
Reusable digital trust credentials let businesses minimize data collection across states, directly easing compliance with divergent rules like...
Businesses must understand the types of consumer data they collect to ensure compliance with the CPRA and CCPA.
Ad tech teams can clarify SPI definitions and opt-in consent obligations under multiple state privacy laws in this interactive webinar for marketers and advertisers.
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