High-scale B2C Benchmarks: Morning Brew, How I AI, Write With AI, Goalhanger
Key Questions
What is Carrie's monthly revenue from her newsletter?
Carrie generates over $20k per month from her newsletter. She offers the $20K Offer Stack Academy focused on newsletter monetization, with the next cohort starting May 5, 2026.
What are Goalhanger's key revenue benchmarks?
Goalhanger achieves £15m in annual revenue with an ARPU of £60. It serves as a high-scale B2C benchmark in the podcast and content space.
What is the Financial Times Premium subscription benchmark?
FT Premium features a $75 subscription model, highlighted as a benchmark for paid and sponsor niche scaling. It aligns with 2026 forecasts for a surge in premium news subscriptions.
Perplexity ($450M ARR); Carrie ($20k+/mo), Nico ($249k ARR), Prometheus (15k), high-ARPU trading/betting (Secret Society/Navigating/ITM), Goalhanger (£15m £60 ARPU), Morning Brew/How I AI/Write With AI, Ink & Threads (16k), Steven's (7k+), FT Premium benchmark paid/sponsor niche scaling; SignalPulse/Des Brown/NutritionJobs (14k subs six-fig) adds sponsor/posting examples.