Gaming and Xbox Strategy
Xbox strategy reset with 3.2K layoffs, four studios leaving, Game Pass day-one promise retired after $300M CoD sales loss. Subscriber target missed (30M vs 77M), revenue down 7% to $21.79B, hardware -29%. Shift to profitability over growth. New leadership (Asha Sharma, Matthew Ball) shaping strategy.
Sources (3)
Updated Aug 21, 2026