US IP Law Tracker

Trademark Litigation Updates

• 🔥 Levi’s Red Tab Enforcement: Levi’s filed two new federal trademark lawsuits this year against Farm Rio and...

• 7-Eleven sues Nike: Seeking to block Air Max 95 release over alleged color scheme infringement in Texas court, though resellers continue listings.
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In-house teams face mounting pressure to protect brands efficiently across proof of use, dupe enforcement, and marketplace actions.

• Proof of use...

A new trademark case focused on pleadings has been filed in the Northern District of Illinois, worth monitoring for procedural or substantive developments in trademark litigation.

Nike and Converse settled a May 2026 trademark suit with small brand Love, Kelly over "Love, Hurts" and "Dear Chuck" campaigns, after the latter...

Supreme Court and District Court Trademark Cases

• 🔥 RiseandShine v. PepsiCo: SCOTUS granted certiorari in RiseandShine Corp. v. PepsiCo on June...

This case tests whether color schemes, launch timing, and suggestive details can protect a brand's overall impression without logo copying.

• Core...

Federal trademark registration offers nationwide protection for NIL elements functioning as source identifiers, complementing state rights against AI...

The Supreme Court will decide whether trademark strength in infringement cases is a question for judges or juries, exposing a circuit split that could...

China's revised Trademark Law, effective January 2027, expands online use recognition and well-known mark protections.

• Internet use now explicit:...

The ACPA makes cybersquatting illegal when a registrant acts with bad faith intent to profit from a mark and registers or uses a confusingly similar...

Celebrity Voice and Personal Brand Trademarks

• 🔥 Taylor Swift AI Voice Protection: Taylor Swift filed trademark applications for "Hey, it's...

Musicians, celebrities, and influencers are increasingly seeking trademark protection for names and catchphrases as personal branding grows more...

Effective online brand protection now demands linking fragmented monitoring with coordinated enforcement.

• Attack surfaces are sprawling across...

Federal Legislative Proposals

• 🔥 NO FAKES Act Introduced: The proposed NO FAKES Act of 2026 would create federal protection for individuals'...

Two recent rulings underscore aggressive brand protection via litigation across borders.

• 7-Eleven v. Nike: Texas suit alleges willful copying of...

Non-sponsor brands face trademark and false association risks around events like the World Cup or Olympics. Key tactics to stay compliant:

• Talk...

The proposed NO FAKES Act of 2026 would create a new federal property right in an individual's voice and visual likeness, protecting against...

Amazon Brand Registry gives trademark owners tools to control listings, remove counterfeits, and build enhanced content on Amazon.

Key steps for US...

A survey of corporate trademark teams finds AI is transforming legal work yet has no impact on how clients choose external counsel.