LULU Expands Global Footprint with Greece Debut
Key Questions
What international expansion is LULU undertaking in Greece?
Lululemon has opened its first stores in Greece through a franchise agreement, marking its entry into the market as part of a broader global growth strategy.
Which additional markets is LULU planning to enter?
The company plans launches in India, Austria, and Romania using a franchise model to accelerate its international footprint beyond North America.
How does LULU's global expansion contrast with its recent stock performance?
The international push comes amid a roughly 60% stock decline and North American weakness, positioning the new markets as a potential long-term growth catalyst.
Greece market entry confirmed with first stores and planned India/Austria/Romania launches via franchise model signal aggressive international push. Contrasts with 60% stock decline and NA weakness; long-term growth catalyst.
Sources (2)
Updated May 23, 2026