SS2026/27 Makeup: Dior Worn Lip + Gen Z Viral + Toasty Glow + K-Beauty
Key Questions
What are the main SS2026/27 makeup trends?
Key trends include Dior Cruise faded rose lips with crystals, blue eyeshadow as seen on Zendaya, and Banana Girl Summer vibes. Other elements feature watercolor blush, Gen Z clean girl or latte makeup, and ethereal mermaid energy.
How is Gen Z influencing summer makeup?
Gen Z trends like clean girl, latte makeup, and strawberry looks are shaping summer beauty with fresh, approachable aesthetics. These pair with edgy unbothered glow and sunburn blush for a modern edge.
What is Banana Girl Summer in beauty?
Banana Girl Summer refers to a fruit-inspired beauty fixation appearing across skincare, fragrance, hair, and body products. It emphasizes vibrant, summery yellow tones and natural glows.
Is blue eyeshadow trending again?
Yes, blue eyeshadow is officially back for spring with variations from pastel to dark denim shades and even blue lashes. It was spotted on runways and celebrities like Zendaya.
What defines the ethereal mermaid makeup trend?
Ethereal mermaid energy focuses on glowing, oceanic-inspired looks with soft blues, iridescent finishes, and dewy textures. It complements the overall summer 2026 emphasis on light and playful makeup.
Are K-beauty ingredients gaining popularity?
Yes, K-beauty ingredients are highlighted alongside strong Tatcha sales, contributing to glass skin and dewy finishes. This aligns with broader summer trends favoring hydration and glow.
What blush styles are popular for summer 2026?
Watercolor blush and cherry blossom blush are trending, offering romantic, buildable color on TikTok and runways. These create a fresh, flushed look without heavy contouring.
How does the no-makeup look factor into current trends?
The no-makeup look remains popular but requires strategic makeup application for a natural finish. It ties into clean girl aesthetics and Gen Z preferences for effortless summer beauty.
Dior Cruise faded rose/crystals; blue eyeshadow (Zendaya); Banana Girl Summer; watercolor blush; Gen Z trends (clean girl/latte/strawberry); edgy unbothered summer glow; ethereal mermaid energy, sunburn blush. K-beauty ingredients + Tatcha sales.