Global Beauty & Fashion

**K-Beauty Momentum: Jelly Surge, US Stores, Hair & Spring Sales/Launches + Routines/Deals**

**K-Beauty Momentum: Jelly Surge, US Stores, Hair & Spring Sales/Launches + Routines/Deals**

Key Questions

What K-Beauty brands are surging with jelly products?

Glow Recipe, Dr. Althea, Torriden, Anua, and TIRTIR with PDRN are leading the jelly surge. These contribute to the $21B K-Beauty market momentum.

Why are K-Beauty tours in Seoul and Jeju popular?

South Korea's K-Beauty tours have become a global travel trend, tapping into the worldwide sensation. They offer immersive experiences in a booming market.

What is Sachita Subramanian's skincare routine?

Sachita's 3-step routine for glowing skin uses a pink-toned serum, white moisturizer, and red tinted moisturizer. It emphasizes simple K-Beauty glow-ups.

Describe SaIma Jabarbique's Korean skincare routine.

SaIma's 5-step routine demonstrates favorite Korean products for glowing skin. It's part of viral hybrid glam and over-40 DIYs.

What new K-Beauty step did Glow Recipe launch?

Glow Recipe launched a 5-minute K-Beauty skincare step that has everyone obsessed. It fits into spring sales and launches at US stores like Olive Young.

How is K-Beauty influencing glass skin routines?

K-Beauty inspired glass skin routines use rice water, ferments, honey, green tea, and yogurt for glow. Masks and hybrids are viral in hauls and shoppables.

What deals are available for K-Beauty products?

GMA Deals & Steals feature beauty brands like BUXOM and Tata Harper, alongside Olive Young/Laneige sales. Spring launches include size-inclusive options.

What are popular K-Beauty glow transformations?

Viral routines include Korean soft glam, green fairy makeup for glass skin, and over-40 DIYs ditching foundation. Hauls from Cult Beauty highlight old school favorites.

Glow Recipe/Dr. Althea/Torriden/Anua/TIRTIR PDRN + Han So Hee glow + Seoul tours $21B + SaIma/Sachita pink serum; Olive Young/Laneige sales/hybrid glam/over-40 DIYs/hauls viral/shoppable.

Sources (16)
Updated Apr 8, 2026