Content reinvention combines high-profile hires with layoffs

Former Snapchat executive Xana O’Neill and former NBC Today chief Jim Bell are supporting an original-content, strategy, and journalist-recruiting reset. Reports of 28 layoffs alongside Scripps cuts introduce a countervailing narrative of financial or operational instability, while current hiring for AI, product design, and advertising capabilities signals continued investment in technology, monetization, and trust-oriented product development.