SMB Creator Revolution & Social Media Shift

87% of US businesses have adopted AI, 73% identify as creators, and social media has overtaken search (49% vs 40%) as a discovery channel. Vertical AI thesis shows 95%+ gross retention and 88% adoption but a 39% profit gap, reinforcing niche expertise. SocialCTL ($19/mo) exemplifies all-in-one tools enabling SMBs to act as creators. New signal: Munch Studio reviewed as another AI repurposing tool, adding to crowded space of content multiplication tools for SMBs.