AI Business Pulse

OpenAI Slashes GPT-5.6 Prices by 80%, Reaches 1B Users

OpenAI Slashes GPT-5.6 Prices by 80%, Reaches 1B Users

OpenAI cuts GPT-5.6 prices by up to 80% (Luna 80%, Terra 20%) and hits 1B active users, signaling aggressive commoditization. Efficiency gains from self-optimized GPU kernels and speculative decoding. $21B loss on $13B revenue underscores burn rate. Major signal for enterprise procurement and competitive dynamics.

Sources (2)
Updated Aug 3, 2026