Netflix Strategy Tracker

Competitors post-WBD: Disney Q2/3-pillar plan/PSKY

Competitors post-WBD: Disney Q2/3-pillar plan/PSKY

Key Questions

What is Disney's three-pillar strategy post-WBD developments?

Disney outlined an AI-IP-global growth plan alongside Q2 results showing 196M subscribers and an $8B share buyback. The approach focuses on leveraging intellectual property and technology.

How does Paramount Skydance view its position versus Netflix?

PSKY is defending its $110B valuation by emphasizing scale and content assets in comparison to Netflix. The company positions itself as a strong competitor in the streaming landscape.

What does Omdia forecast for Netflix in the CTV ad market?

Omdia projects Netflix will capture 9% of the $81B global CTV ad market by 2030, trailing Amazon and Google. The three companies together are expected to take half the market.

How is Sony performing amid industry consolidation?

Sony's IP resilience has been noted as a strength following the WBD deal fallout. Its content library provides stability in a shifting media environment.

What music festival content is coming to Disney+ and Hulu?

Bonnaroo, Lollapalooza, and Austin City Limits will stream on both Disney+ and Hulu, expanding live-event offerings. This reflects Disney's push into experiential programming.

Disney unveils 3-pillar AI-IP-global strategy with Q2 196M subs/$8B buyback; PSKY defends $110B vs Netflix scale; Sony IP resilience noted. Omdia forecasts Netflix at 9% of $81B CTV ad market by 2030 vs Amazon/Google. Shonda Rhimes dual Disney-Netflix deal highlights talent mobility.

Sources (4)
Updated May 24, 2026