OpenAI Rebuilds Its Creator-Product Strategy Ahead of DevDay

New reporting links Patreon co-founder Sam Yam to OpenAI's creator initiative, while earlier reporting identified Jack Conte as a prospective leader of a Creator Product division. The conflicting reports, Sora's shutdown, and artist-relations pressure point to a strategic rebuild, but no concrete products or organizational details are confirmed; DevDay on September 29 is the key near-term test.