ZonGuru || Amazon Seller Pulse

Amazon's Search Query Performance report reveals your full customer journey at the query level, letting you separate real growth from recycled...

Third-party sellers now drive 62% of Amazon unit sales and 69% of GMV, up from 60% in 2019. Amazon's own retail revenue dipped while 3P grew 15% to...

Rufus AI & Cosmo Listing Optimization

• 🔥 Expert Needed for AI-Optimized Listings: Amazon sellers seek experts to rewrite and restructure product...

• Sellers seek full listing rewrites using Rufus AI & Cosmo combined with keyword data and competitor insights
• Manage Your Experiments allows direct...

Focusing on a single metric like ACOS can push sellers into bad ad choices that hurt long-term growth.

• Cockpit approach: Treat PPC metrics as a...

AMZScout's AI chatbot uses real Amazon marketplace data to speed up product idea generation, niche validation, competitor analysis, and profitable keyword discovery, cutting hours of manual research for FBA sellers.

AI Listing Rewrite Rules

• 🔥 No Opt-Out Available: Review Listing Updates is not optional and sellers cannot unenroll from Amazon's AI rewrites...

Amazon's May 2026 seller updates highlight Alexa Shopping replacing Rufus, complete with a full demo of its features. This transition directly impacts...

Amazon's AI now rewrites listings without permission, quickly becoming the new normal.

• Review Listing Updates is not optional and sellers cannot...

Amazon is expanding its logistics network with new transshipment centres, which affects FBA seller workflows.

Sellers need to take these compliance...

Starting March 31, 2026, commingling ends and stickerless inventory can no longer be pooled, directly tying your stock to seller reputation with traceable IP claims. Prepare inventory segregation now to limit risks and protect margins.

Search is evolving from keyword matching to semantic, intent-driven systems using LLMs, vector databases, and multimodal retrieval. This shift powers...

• Daily monitoring boost: Track competitor price changes and stock levels across targeted ASINs
• Search data pulls: Extract titles, prices, ratings,...

Amazon seller tools are rapidly adding tactical features to handle 2026 FBA fee hikes and protect margins. Sellers can now run real-time profitability...

Amazon FBA Fee and Fulfillment Shifts

• 🔥 Small Bulky Category Launch: Amazon introduces a new 'Small Bulky' FBA category that saves sellers up to...

AI search disruption is flipping discovery from traffic to trust, with clear winners and losers emerging.

• Trust as gatekeeper: Users verify source...

Amazon has started phasing out its commingled inventory program, creating a major shift in FBA storage and fulfillment methods.

This comes after...

Amazon's 2026 fee overhaul spans seven families and 40+ types, making precise net-per-unit reconciliation essential for margin protection.

• Small...

Tracking Amazon keyword rankings delivers clear tactical advantages for SEO monitoring:

• Monitor overall SEO performance
• Catch ranking drops early to protect visibility
• Follow progress on new product launches
• Measure results from listing updates

Helium 10's 1.4.1 release starts a series of updates building to the 1.5 platform, which they plan as the first official Private...