LAMRON Comeback & World Cup Halftime Show

BTS's LAMRON era climaxing with 'Normal' MV breaking Spotify records (first MV to top Music Videos Global Chart, UK Singles #36) and headlining FIFA World Cup Final Halftime Show on July 19. Post-show streams surged, ARIRANG re-entered BB200 at #9. Lyric video for 'Normal (Korean Ver.)' released July 27; radio push starts same day. Behind-the-scenes content and viral moments (iShowSpeed, PS22 Chorus) continue to drive engagement.