LAMRON Era Records

'Normal' MV broke Spotify record for most-streamed K-pop MV in a single day (8.6M) and topped new Spotify Music Videos Global Chart. Re-entered Billboard Hot 100 at #33. Radio push began July 27. Stationhead listening party ongoing. Nearly hit #1 globally but blocked by World Cup anthem. ARIRANG album now has 4B Spotify streams, fastest for an Asian act (139 days). Luminate data shows 38% of new listeners are Hispanic/Latino, indicating genuine crossover beyond fandom.