ARIRANG World Tour and THE CITY Events
Key Questions
What was the attendance for the European leg of the ARIRANG World Tour?
The European leg concluded with a total attendance of 717k. The Paris show at Stade de France specifically drew 184k attendees.
What upcoming THE CITY ARIRANG events have been announced?
THE CITY ARIRANG New York is set for July 24 to August 3, with London also announced. Chile shows are confirmed for October, and Singapore concerts in December are projected to generate a $200M–$300M economic impact.
What brand activations and media appearances are tied to these BTS events?
New brand activations include TIRTIR and Black Tap, with TOUS les JOURS serving as the official bakery café for the New York event. BTS will also appear on 'A Very British Day Out' on July 23 to react to British food and discuss their comeback album.
European leg concluded with 717k attendance. Paris Stade de France drew 184k. THE CITY ARIRANG New York (July 24–Aug 3) and London announced. New brand activations: TIRTIR, Black Tap, and TOUS les JOURS as official bakery café. Chile shows confirmed for October. Singapore concerts in December projected $200M–$300M impact. BTS will appear on 'A Very British Day Out' on July 23.