LAMRON Era / 'Normal' Single Release and Records
Key Questions
What record did BTS' 'Normal' music video break on Spotify?
The 'Normal' MV, released on July 17, set a new Spotify record for the most-streamed K-pop music video in a single day with 8.6 million streams. This achievement underscores the strong initial fan response during the LAMRON era.
Why did BTS change their Instagram bios to 'LAMRON'?
BTS updated their Instagram bios to 'LAMRON', which is 'Normal' spelled backwards, to mark the start of a new promotional phase treated like a re-comeback. The Korean version of the track also topped Apple Music charts in 70 countries.
When does radio promotion for 'Normal' begin and what other content was released?
Radio promotion for 'Normal' starts on July 27, with pre-orders for CDs still ongoing. Additional live clips and behind-the-scenes content were released on July 20 to support the ongoing highlight.
'Normal' MV dropped July 17, broke Spotify record for most-streamed K-pop MV in a single day (8.6M). Radio push starts July 27. Pre-order for CDs ongoing. Korean version topped Apple Music in 70 countries. BTS changed Instagram bios to 'LAMRON'. Live clip and behind-the-scenes content released July 20.