****BTS ARIH Snacks & Drinks Launch****
Key Questions
What is the BTS ARIH brand?
ARIH is BTS's new food and drink brand launching snacks, noodles, biotic sodas, and energy drinks at Walmart. It joins celebrity business trends with member favorites.
What BTS member-inspired ARIH products are there?
Products include RM's Gochujang Butter ramen and JK's Lemon Crest. The lineup ties into Arirang tour and album buzz as merch/food venture.
Where can ARIH products be purchased?
ARIH snacks and drinks are available at Walmart with pop-ups. It's a collaboration owned by food companies Paldo and HY.
How does ARIH connect to BTS's Arirang?
ARIH celebrates the ARIRANG album and tour as a new merch venture. It features immersive experiences alongside music releases.
What is the significance of BTS entering food brands?
BTS joins the celebrity business boom with ARIH, created by Paldo and HY. It expands their brand post-hiatus with fan-favorite flavors.
Launching ARIH branded snacks/noodles/biotic sodas/energy drinks at Walmart with member faves (RM Gochujang Butter ramen, JK Lemon Crest); ties into Arirang tour/album buzz as new merch/food venture with pop-ups.