ChatGPT Ads Global Rollout & SMB Push

ChatGPT Ads launched in eighth market (Brazil) on Aug 4, 2026. New conversion bidding (oCPC) and attribution integrations with AppsFlyer/Adjust close the measurement gap. Yelp integration for local ads. OpenAI is now signaling a serious SMB ad push by hiring from Meta/Google and building data infrastructure from scratch, challenging the enterprise-only narrative. OpenAI faces doubts about $2.4B 2026 projection but July annualized revenue reached $25B run rate. Global rollout continues.