ChatGPT Ads Global Rollout & SMB Push
ChatGPT Ads launched in Brazil (8th market), now viable for SMBs with $10/day entry point and oCPC. OpenAI hiring from Meta/Google for SMB push. Attribution gap remains (no view-through). Global rollout continues, with expansion to Europe confirmed. Advertisers should test early while inventory is limited.
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Updated Aug 24, 2026