AI Regulation & Compliance

Multiple AI ad disclosure laws in effect (NY, CA, EU). Google mandates AI disclosure. Gallup poll shows consumer objection to AI ads, especially younger audiences. State AGs using consumer protection laws. Advertisers must update compliance workflows and consider transparency. New: EU AI Act Article 50 now enforceable with €15M fines — mandatory machine-readable markers and deepfake labeling for AI-generated content. Advertisers serving EU must update creative workflows immediately.