EU AI Act Transparency Rules Take Effect with €15M Fines

The EU AI Act's Article 50 transparency rules came into force on August 2, 2026, requiring disclosure for chatbots, deepfakes, and emotion recognition, with fines up to €15M. Anthropic and OpenAI signed the Code of Practice, signaling potential global norm. This is a major regulatory milestone for AI accountability. The rules are already influencing non-EU contexts, such as South African media ethics.