Short-form performance guidance converges on hooks, demos, and testing

Current TikTok, Reels, and Shorts guidance prioritizes fast hooks, product demonstrations, tutorials, captions, trend timing, format consistency, comment mining, and testing multiple creative angles. Suggested TikTok lengths around 21–35 seconds remain starting points, while TikTok’s reported 15.5 million MENA removals highlight the importance of policy compliance, licensed audio, and appeals.