Instagram tests widescreen and long-form video formats
Instagram is testing “Features,” a widescreen long-form format for mobile and TV; separate reporting describes tests of videos up to 90 minutes. Select established YouTubers have reportedly been offered $50,000–$500,000 to post, reportedly without exclusivity; this is not a beginner rate benchmark. Availability, eligibility, reach, monetization, and broader creator impact remain unclear, while Instagram says Reels will remain central.
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Updated Nov 1, 2026