Global Micro-Drama Market Surge

Global market (ex-China) valued at $150B with 41% growth. New platforms like Zully, Episetta, and LimeShorts launch. JioHotstar becomes largest short drama group (5M MAU). India's market projected $4.5B by 2030. Thailand grows 115% YoY. Brands and mainstream media increasingly invest. Nanjing micro-drama 'light cavalry' initiative pushes overseas expansion with 5,500 titles in half a year, signaling regional government support for global distribution.