Global Micro-Drama Market Boom

Global market (ex-China) valued at $150B with 41% growth. AI short drama overseas market: $12.7B in-app purchases H1 2026, projected $60B full year. ReelShort hits $1B revenue. India booming: 86% watch 15+ min daily, 3.5 hrs/week. Africa's 'Billion Naira Bride' 25M views in 4 days. JioHotstar becomes largest short drama group globally. DramaBox expands in Latin America with Brazilian series from Cimarrón and three Colombian originals, featuring Duda Reis.