Mary's Short Drama Reel

AI Micro-Drama Saturation in China

AI Micro-Drama Saturation in China

H1 2026 saw 220,000 new AI short dramas (95% of releases), but 90% lose money. Human production down 75%, studios down 70%, actors' salaries halved. NRTA regulations take effect Sept 1. Industry pivoting to 'human touch' and premiumization with plans like '果燃计划'.

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Updated Aug 16, 2026