Inclusive Lingerie Insider

Size-Inclusive Retail Spotlight

• 🔥 Monica Fogg's Oh La La Shop: Monica Fogg owns a lingerie shop in Northampton's Thornes Marketplace that...

Dr. Rachel Rubin's mission is empowering women with info on how their bodies work, leading to excellent healthcare decisions. Key for lingerie fit advice tying pelvic health to comfort and confidence.

• Augustine retreats: NZ designer ends plus-size production beyond size 16 (down from 22), citing costs, inventory risks, and factory minimums in...

Inclusive Brand Campaigns

• 🔥 Spanx Heather McMahan BraVa Launch: Spanx launched a digital campaign with comedian Heather McMahan reimagining...

Spanx flips 1980s lingerie ads into a playful, female-gaze fantasy with comedian Heather McMahan promoting the BraVa T-shirt bras:

• Humor drives...

Unlock better fits by ditching cup-only myths:

• Cups are relative, not absolute: A 28D ≠ 34D, and 34K, 36K, 38K aren't interchangeable.
• Band size...

Major victory for inclusive marketing: A British lingerie brand fought back after Facebook removed their body-positive adverts and succeeded in reinstatement. Key lesson—persistently challenge platforms to amplify real representation in lingerie ads.

Size Inclusivity Report Highlights

• 🔥 Fall 2026 Stats: Vogue Business Fall 2026 Size Inclusivity Report shows 97.6% straight-size looks, 2.1%...

Tracking runway size inclusivity timeline:

• Launch 3 years ago: Optimism for incremental gains via data and celebration of curve models, but author...

• No medical need for underwear—wear only if pants cause rubbing or discomfort.
• Choose cotton crotches for breathability; synthetics trap moisture,...

Quick Recap

• ThirdLove highlights wireless bras with fit education resources like bra size calculators and style guides.
• A review notes the...

Spotting overflowing bras as a top sign of poor fit, with tips for better sizing and comfort.

• Bali DF3820: Full-figure wireless bra praised for...

• Govt-led campaigns in India boost menstrual hygiene awareness, educating on reusable period underwear.
• Positions it as practical choice for overnight protection during sleep.
• Reduces waste while prioritizing comfort and hygiene education.

Quick Recap

• A repost explains bra fitting measurements by measuring around the fullest part of the bust and comparing to the band size to...

• Traditional protocol: Measure fullest bust (across nips); 1" over band = A cup, 2" = B cup
• Modern resources: Bra size calculators, fit quizzes,...

Discover Madam Pisheneva (皮神eva), a Sichuan-based plus-size model boosting body positivity through social media.

• Curve modeling star: Showcases...

Survivor Support & Education

• 🔥 Support, education key as survivors navigate life after breast cancer: Support and education are key for breast...

Support and education are crucial as breast cancer survivors navigate life after reconstruction, with surgery's goal to restore the feeling of "feeling like a woman again in their bra, clothing, swimsuit".

Emerging trend in specialized bras empowering nursing parents with practical fit choices:

• DIY Pumping Bras: Quick fix, but reliability questioned...

Fashion director's top pick: One M&S item she cannot live without, plus underwear tricks to flatter, suck in, and shape any figure—ideal for confidence across body types.