EV Industry Pulse

OEM pivots/China exports/new models

OEM pivots/China exports/new models

Key Questions

What is Ford planning to compete with BYD on affordable EVs?

Ford aims to launch a $30,000 electric pickup by 2027 using radical manufacturing innovations to match Chinese pricing. This comes amid collapsing demand for current EV pickups due to range loss under load.

How are EU tariffs affecting Chinese EV production locations?

Tariffs have reduced the share of China-made EVs in Europe from 38% to 23% as production shifts locally. Chinese OEMs continue global growth through exports and PHEVs despite this.

Why is Toyota delaying its electric Highlander?

Toyota has postponed the all-electric 2027 Highlander while selling over 100k gas and hybrid versions, reflecting a focus on hybrids. This aligns with comments suggesting a 30% EV ceiling amid strong bZ4X growth.

What trends are emerging in EV design for better range?

Automakers are reviving the shooting brake body style on EVs to improve aerodynamics and extend range. This design trend helps address range anxiety in new models.

How do Chinese EV makers compare to US firms in overseas investments?

Chinese companies have invested $101B overseas compared to $38B by US automakers. This supports their expansion via exports, PHEVs, and local sourcing commitments like Changan's 70-80% target in Thailand.

What is happening with legacy automakers' EV strategies in the US?

Detroit's EV bets have faced setbacks with sales drops like GM's 32.6% Q2 decline after tax credit changes. New platforms like GM's BEV-N are planned for 2028-2029, while California incentives favor Rivian and Lucid.

How are European EV sales performing amid Chinese competition?

Europe saw 39% YoY BEV growth with Chinese brands holding 10.7% share. BMW and others reported US EV sales declines, but global players like Mercedes noted 51% BEV growth.

What challenges face Chinese EV makers domestically?

China's EV sales slumped 13% in H1 2026 with only three profitable players, prompting an export surge. Thailand's ending EV3.5 scheme may increase import competition.

Legacy automakers retrench; Chinese OEMs surge globally. Ford plans $30k electric pickup by 2027 to beat BYD using radical manufacturing innovations. EV pickup demand collapses as range loss under load kills use case. EU tariffs shifting production to Europe (China-made share dropped from 38% to 23%), but Chinese OEMs still growing via exports and PHEVs (PHEV share 13% from 3%). Chinese EV makers invested $101B overseas vs US $38B. Thailand EV3.5 scheme ending may trigger import flood; Changan commits to 70-80% local sourcing. Toyota delays electric Highlander while selling 100k+ gas/hybrid versions; Toyoda's 30% EV ceiling rhetoric clashes with bZ4X growth. Other developments: BYD retakes global EV sales crown, Polestar exits US, Rivian raises forecast, Lucid Gravity reviewed, Hyundai IONIQ 9, Toyota bZ. Europe BEVs up 39% YoY with Chinese brand share 10.7%. Detroit's EV bet backfires. Subaru's new EVs outselling Solterra. China EV sales slump 13% in H1 2026 – only three profitable players; export push surges. Germany H1 2026: 48% YoY growth, 25% market share. California $135M incentive program creates structural advantage for Rivian/Lucid, disfavors Tesla. Big electric trucks flopped; next-gen smaller/cheaper trucks from Rivian and Tesla. Waymo begins driverless testing in Tampa. MG to launch semi-solid-state PHEV in 2027. Bipartisan bill to ban Chinese EVs in US. GM working on new EV platform (BEV-N) for late 2028/2029. Toyota LFA EV concept at Goodwood. Mercedes BEV sales up 51% globally. GM Q2 EV sales drop 32.6% after tax credit expiry. Toyota 225% YoY surge in US EV sales. Cadillac Optiq may use Chinese platform. Nio's European dream crumbling. BYD nearly doubled UK sales in H1 2026. XPENG positions for smart EVs to autonomous vehicles. 2026 Jeep Cherokee hybrid uses Toyota e-CVT. Subaru Solterra Limited EV review. Europe leads global EV growth with 27% YoY in June 2026. Hyundai Ioniq 3 revealed. VW ID.4 as 'smart buyer's choice'. Philippines P60B EV incentive package. Xpeng launches autonomous driving in Europe. BMW US EV sales drop 41% in Q2 2026. India EV components market projected ₹3.55 lakh crore by 2032. Li Auto launches Li L6 extended-range SUV. Hyundai-SK On battery plant begins production in Georgia (35 GWh). Frost & Sullivan report confirms Chinese OEM pressure and modular platform shift. Automakers resurrect shooting brake form for EVs to improve aerodynamics and range – design trend worth noting.

Sources (31)
Updated Jul 17, 2026