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Netflix ad tier global expansion to 15 markets

Netflix ad tier global expansion to 15 markets

Netflix plans to expand its ad-supported tier to 15 new markets starting in 2027, targeting 250M monthly active users. New ad formats (podcasts, vertical video) and an in-house ad tech suite will directly compete with YouTube and Amazon. This signals Netflix's deepening commitment to hybrid revenue model. Password sharing enforcement remains strict. Netflix also extended theatrical window for Oscar hopeful 'La Bola Negra', indicating hybrid release strategy.

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Updated Aug 5, 2026