Netflix ad tier global expansion and free tier exploration
Netflix plans to expand its ad-supported tier to 15 new markets starting in 2027, targeting 250M MAU. New ad formats and in-house ad tech suite compete with YouTube and Amazon. Additionally, Netflix is now publicly exploring a free ad-supported tier, following Disney's lead. Password sharing enforcement remains strict. Theatrical window extended for 'La Bola Negra'. Multiple reports confirm the free tier exploration.
Sources (3)
Updated Aug 7, 2026