Project Poirot: Google's Counter to Header Bidding
Google created Project Poirot in 2017 to undermine header bidding, a publisher tool that routed ad inventory to multiple exchanges simultaneously and...

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Google created Project Poirot in 2017 to undermine header bidding, a publisher tool that routed ad inventory to multiple exchanges simultaneously and...
Agent-assist copilots evolve AI from passive knowledge lookup to real-time coaching and delegated actions that complete tasks on the agent's behalf. Vendor claims of doubled capacity and reduced handle time still require independent validation.
87% of strategists and campaigners already use AI to generate ad graphics, texts and visualizations, rapidly normalizing synthetic political creatives and raising urgent questions around disclosure and voter trust.
Enterprise AI improves when systems deliver targeted operational context at decision time rather than dumping more data.
TikTok's reported gains—CPMs down 32%, CPAs falling, and ROAS climbing—come alongside declining CTR and CVR, with the report flagging that attribution...
AI-generated ad images now drive open-web performance more than copy or strategy, delivering 0.76% CTR versus 0.65% for human designs. Success hinges...
AI is reshaping how consumers discover, evaluate, and choose brands as LLMs increasingly influence what they see, trust, and buy. Brands can build a playbook for relevance through direct Gen Z insights at the October 28 Boston workshop.
Brandformance merges brand-building and performance marketing to capture current demand while creating future demand, delivering stronger ROI than...
Employees feeding sensitive data into unsanctioned AI tools creates hidden liabilities including data exposure, hallucinations, and compliance...
Viraloop offers 100 credits/month for ~33 AI influencer images or ~10 videos.
这份评测避开 affiliate 付费榜单,直接用五维度比较 12 款工具:
The 2026 midterms mark the first cycle with routine AI-generated political ads on TV and social feeds.
Google activated AI-generated text overlays by default on all Demand Gen campaigns October 9, pulling from existing headlines and descriptions without...
KAI Assist compresses cross-channel campaign setup from natural language and landing page URL into minutes.
Tokyo-based indent raised ¥1.1 billion ($7.3M) in a Series B round for its creative platform Nola, with the funding closing in April 2026.
This job posting shows agentic AI and automation are now baseline expectations for B2B marketers, not optional skills.
Google Ads now lets you segment reports by Ad format to see performance across Shorts, in-stream, and in-feed placements.