Peer39 Acquires Adloox from Scope3 — Ad Verification M&A
Key Questions
What company did Peer39 acquire and from whom?
Peer39 acquired Adloox from Scope3. The deal adds MRC-accredited ad verification capabilities to Peer39's platform.
How does this acquisition affect competitors in ad verification?
It directly challenges DoubleVerify and IAS by extending verification into Google and Meta walled gardens. The move signals further consolidation in programmatic and CTV measurement.
What broader industry trend does the Peer39-Adloox deal indicate?
The acquisition reflects ongoing consolidation in programmatic and CTV measurement and verification. It strengthens access to major platforms while competing with established verification providers.
Peer39's acquisition of Adloox brings MRC-accredited verification into Google and Meta walled gardens, directly challenging DoubleVerify and IAS. Signals consolidation in programmatic/CTV measurement and verification.
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Updated Jun 9, 2026