InMobi and Scope3 open premium CTV/mobile inventory to AI buying agents
Key Questions
What is the focus of the InMobi and Scope3 partnership?
The partnership opens premium CTV and mobile ad inventory to AI buying agents through Scope3's AdCP platform, using high-attention framing. It expands supply paths for DSP and SSP teams while supporting agentic workflows.
What does InMobi's Agentic Seller launch enable?
InMobi Advertising has launched the first Agentic Seller to make mobile and exclusive CTV inventory available for AI-driven purchases. This marks an early step in agentic programmatic buying.
How might this development affect ad valuation and platforms?
It signals a broader shift toward agentic programmatic buying and attention-based valuation of ad surfaces. Platforms will need to adapt to better support AI agents and high-attention inventory.
InMobi and Scope3 partner to make premium CTV and mobile ad inventory available to AI buying agents via AdCP, with high-attention framing. This expands supply paths for DSP/SSP teams and signals a shift toward agentic programmatic buying and attention-based valuation. Impacts how platforms value high-attention surfaces and support agentic workflows.